About Us

TYR is a performance-focused athletic brand with deep roots in competitive swimming and a growing collection built for athletes across multiple disciplines. Its current US range covers technical swimwear, racing goggles, swim caps, training accessories, athletic apparel, footwear and performance equipment. The collection is designed to support swimmers from daily pool training through competitive racing, while also serving athletes who train in the gym and across other sports.

Swimming remains at the heart of TYR. The brand offers training swimsuits, team suits and high-performance tech suits, including the Venzo™ and Avictor collections. For regular pool sessions, Durafast Elite® suits are available in several silhouettes such as Diamondfit, Trinityfit, Cutoutfit, Maxfit and Controlfit, giving swimmers different coverage and fit options.

TYR's eyewear collection includes racing and training goggles designed for different swimming needs. Current options include TRACER-X® Elite, TRACER-X® RZR, Black Ops and Blackhawk styles, alongside youth goggles and polarized options. The brand also offers swim caps, fins, ear plugs, nose clips and anti-fog products for a complete poolside setup.

The product range has expanded beyond the pool as well. Current TYR collections include training apparel, running shoes, trainers, weightlifting footwear, sports bras, shorts, hoodies and other athletic clothing. This broader assortment makes TYR relevant to swimmers as well as athletes who combine swimming with gym, running and cross-training activities.

From a competition-ready tech suit and racing goggles to a durable training swimsuit, swim cap or everyday athletic layer, TYR provides performance-oriented equipment for athletes who take training seriously. Its combination of technical swim products and broader activewear creates a complete performance wardrobe for the modern athlete.